What is digital marketing

What is Digital Marketing vs Traditional Marketing

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What is digital marketing: Understand how it differs from traditional marketing.

What is digital marketing. Digital marketing is a marketing activity that uses digital technology and the internet to promote products, services or brands to a target audience.

In short, instead of using traditional marketing media such as TV, radio, or newspapers, digital marketing utilizes digital channels such as websites, social media, search engines, email, and mobile applications.

The main goal

  • Attract potential customers (lead generation)
  • Increase brand awareness
  • Educate consumers about products or services
  • Establish relationships with consumers
  • Drive sales

Strategies and Tactics

There are many strategies and tactics included in , some of the most common include:

Search Engine Optimization (SEO):

trying to get your website to appear at the top of Google search results and other search engines.

Search Engine Marketing (SEM):

using paid advertising to display your website in search results.

Social Media Marketing:

using social media platforms such as Facebook, Instagram, and Twitter to connect with your audience and promote your brand.

Content Marketing:

creating and sharing informative and interesting content for your target audience.

Email Marketing:

sending emails to customers and prospects to build relationships and promote your products or services.

Mobile Marketing:

sending marketing messages via SMS or mobile applications.

This continues to develop along with technological advances.  It is important for businesses to follow the latest trends and use effective strategies to reach their target audience and achieve their marketing goals.

The Difference Between Digital Marketing and Traditional Marketing

Digital marketing and traditional marketing have several basic differences, including:

Media used:

Using digital media such as the internet, websites, social media, mobile applications, and email.

Traditional Marketing: Using traditional media such as TV, radio, newspapers, magazines, billboards and brochures.

How to Reach Audience:

Targeting audiences specifically based on their demographics, interests and online behavior.

Traditional Marketing: Reaches a wider audience, but is not always specifically targeted.

Interaction with Audience:

Enables two-way interaction between brands and consumers, making it possible to build more personal relationships.

Traditional Marketing: Interactions are generally one-way, from brand to consumer.

Outcome Measurement:

It is easier to track and measure campaign results by using various online analytical tools.

Traditional Marketing: More difficult to accurately measure campaign effectiveness.

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Costs vary depending on the strategy used, but are generally more economical than traditional marketing.

Traditional Marketing: Initial costs for traditional marketing campaigns can be higher, but the cost per conversion may be lower.


Results can be seen more quickly, especially for campaigns that use social media and online advertising.

Traditional Marketing: Takes longer to build brand awareness and achieve significant results.

Example of Difference:

TV Advertising:

This is a traditional form of marketing that reaches a wide audience, but is not specifically targeted.  It is difficult to measure the effectiveness of TV advertising and its interaction with the audience is limited.

Facebook Ads:

This is a form that allows you to specifically target your audience based on their interests, demographics and online behavior.  You can easily track Facebook ad performance and interact with your audience directly.


Digital marketing and traditional marketing have their respective advantages and disadvantages.  The best choice for your business depends on your marketing goals, target audience, and budget.

In general, this offers many advantages over traditional marketing, such as:

  • More targeted: You can reach a more precise audience by using digital marketing.
  • More measurable: You can track and measure the results of your digital marketing campaigns easily.
  • More cost effective: Digital marketing is generally more cost effective than traditional marketing.
  • More interactive: Digital marketing allows you to interact with your audience directly.
  • Faster: You can see results from digital marketing campaigns faster than traditional marketing campaigns.

However, traditional marketing still has several advantages, such as:

Reach a wide audience: Traditional marketing can reach a wide audience who may not be connected to the internet.

Building brand awareness: Traditional marketing can help build brand awareness and a positive image for your business.

Strengthen relationships with customers: Traditional marketing can help build strong relationships with your customers.

Therefore, it is important to use a combination of digital marketing and traditional marketing to achieve the best results.  You can use to reach targeted audiences and measure the results of your campaigns, and use traditional marketing to build brand awareness and strengthen relationships with your customers.